PostHog has an unusual relationship with the idea of formal training. Its academy page is, at the time of writing, a joke about mastering sticky notes. That tells you a lot about the company, which has always marketed itself through voice and irreverence rather than certifications and badges. The actual learning material is split across two things: a large library of tutorials and a long-running newsletter aimed at engineers who have ended up making product decisions. The tutorials are practical and specific.
Instead of a module called Introduction to Funnels, you get something like how to measure activation for a B2B product, or how to run an experiment on a pricing page, and it walks you through the actual steps. That is the right format for people who have a problem today. The downside is obvious: every tutorial is also a PostHog walkthrough, so the analytics skills are wrapped in one product's interface. The concepts carry over to Amplitude or Mixpanel, but you have to do the translating yourself. The newsletter is the better of the two.
It covers the product skills engineers are rarely taught, such as how to talk to users, how to prioritise, how to tell a vanity metric from a useful one, and more recently how to build AI features people actually want. It is free, it is well edited, and it is opinionated in a way that makes you think. PostHog says it grew from about 38,000 to over 100,000 subscribers in 2025, which is plausible given how often it gets passed around. What is missing is any structure. There is no path through this material, no sense of what to learn first, and no way to check you have understood it.
For self-directed engineers that is fine. For a team lead trying to upskill a group, it is a pile of good articles rather than a curriculum. It also carries the usual vendor blind spot. PostHog's tooling encourages you to track a lot and experiment constantly, and the writing rarely asks whether a small team with low traffic can get statistically meaningful results from an A/B test at all. Often it cannot. Our take: the newsletter is one of the few vendor publications we would recommend to people who will never buy the product.
The tutorials are good reference material. Neither is a course.