Heap's big idea was autocapture. Instead of engineers instrumenting every button and form by hand, Heap records all interactions and lets analysts define events retroactively. You can ask a question about behaviour last March even though nobody thought to track it at the time. For teams where engineering time is scarce, that is a genuinely good idea, and it is the best thing Heap University teaches. The courses themselves are short, most between twenty and forty-five minutes, and organised by level.
The event labelling material is the strongest, because retroactive definition is powerful but easy to make a mess of, and Heap University spends real time on naming conventions and governance so your event list does not become a swamp of near-duplicates. There are also live and recorded webinars, which are mostly product updates dressed up as training. The bigger issue is context. Contentsquare bought Heap in late 2023, and Heap's capabilities are now being folded into Contentsquare's product analytics. Heap University still runs under the Heap name and still teaches Heap as a standalone tool, much as Hotjar's learning site still teaches Hotjar as though it were independent.
That might remain true for years, or it might not. Search interest for Heap analytics has dropped roughly two thirds in twelve months, which is usually a sign that people have stopped choosing a product even if existing customers are still using it. We also have the same criticism we have made of every autocapture and session replay tool. When you capture everything by default, masking sensitive fields is not a configuration footnote, it is the first job. A form field that captures a card number or a health detail is a disclosure incident waiting to happen.
Heap University treats this as setup rather than as the foundation, which is backwards. There is no certification, which for a product in transition is probably a mercy. Our take: fine onboarding for existing customers. For anyone else, understand the autocapture idea, because it is influential, and put your learning time into a platform with a clearer road ahead.