Growthschool has grown fast by spotting a real gap, which is that plenty of people want live teaching and a cohort to learn AI alongside, but cannot or will not pay the multi-thousand-dollar prices that Western bootcamps charge. On paper that is a genuinely good offer, and when you land in a well-run cohort with an engaged mentor who actually works in the field, the experience can be worth several times what you paid. The free masterclasses are a smart entry point because they let you judge the teaching style before any money changes hands, and the community and accountability built into the live format help the large group of learners who buy courses and then never open them. That is the honest upside.
The problem is consistency. Growthschool runs a huge range of programs across many mentors, and the quality swings wildly depending on who is teaching and how much care has gone into that particular cohort, so the brand name on its own tells you very little about what you will actually get. The marketing is also a lot. The free masterclasses are partly genuine teaching and partly a funnel engineered to move you into a paid program, and the pressure to buy before a deadline can feel manufactured.
Some of the content, despite the live framing, stays broad and surface-level in a way that does not justify the cohort format. My advice is to ignore the brand and judge the specific course. Find independent reviews of the exact mentor and cohort you are considering, sit through the free masterclass purely as a trial, and only pay if that particular session genuinely impressed you. Done that way it can be solid value, but going in on the brand alone is how people end up disappointed.